Barbie Announces New Role Model Dolls

Mattel announced in a press release that they will release eight new ‘Role Model’ Barbie dolls inspired by a vast array of famous women in honor of International Women’s Day.

The role model dolls “recognize women worldwide who embody the brand’s mission to inspire stories to shape the future.” Mattel also announced an anniversary collection featuring Barbie Career 65th Anniversary dolls, a new doll inspired by the original 1959 Barbie doll, and 2024 Fashionistas dolls paying homage to Barbie fashion through the years.

Mattel unveiled the dolls ahead of Barbie’s 65th anniversary this Saturday, which includes Oscar-winning actress Viola Davis, Grammy-winning singer Shania Twain, actress Helen Mirren and singer Kylie Minogue, as well as content creator Maira Gomez, writer and director Lila Avilés, model Nicole Fujita and comedian Enissa Amani. Dame Helen Mirren said in a statement that she is “blown away” by the doll: “It’s a very special thing, and something I can add to my list of my favorite achievements; becoming a Dame of the British Empire, having an Oscar, having a star on the Hollywood Walk of Fame – and having my own Barbie.”

Barbie SVP Krista Berger said in a press release: “Barbie’s story has never been just about her. It’s about the countless young kids she’s inspired and the millions of stories she helped them imagine along the way. For the past 65 years, Barbie has used her global platform to empower girls to dream big, explore their limitless potential, and direct their own narrative to shape their future. As we celebrate this milestone anniversary, we recognize over six decades of stories Barbie has helped write and and the doll that continues to give everyone the opportunity to dream — and dream big.”