From crafting pixel-perfect replicas of the Golden Arches and world-famous menu items to stacking block upon block into full-on restaurants, fans have built their love for McDonald’s into Minecraft for years. Now, inspired by their imagination – and the global big screen adventure, A Minecraft Movie, debuting in theaters April 4 – McDonald’s is bringing the game’s cinematic world to its restaurants.
Introducing A Minecraft Movie Meal and A Minecraft Movie Happy Meal, dropping together for the first time ever at McDonald’s restaurants nationwide.
For a limited time starting April 1, McDonald’s is entering the portal for an epic collaboration, and the meals are only the beginning. Fans can also take their creativity to the next level with access to digital experiences, custom-designed collectibles, and much more—only at McDonald’s.
Build Your World...And Your Meal
A Minecraft Movie Meal features your choice of a Big Mac® or 10-pc. Chicken McNuggets® plus medium fries and a drink, and a limited-edition collectible. Fans who enjoy the 10-pc. Chicken McNuggets Meal also get to spice things up with Nether Flame Sauce – a limited-edition hot sauce inspired by The Nether – with crushed red pepper and flaming cayenne, balanced with hints of garlic and sweetness. Fans who want an extra kick can also add the sauce to their favorite McDonald’s order.
Families and McDonald’s young fans can also enjoy A Minecraft Movie Happy Meal featuring one of 12, film-inspired figurines or Block World toys. Every Happy Meal comes with a scannable code to unlock an exclusive digital game where players can complete their very own quest in the A Minecraft Movie world on www.happymeal.com.
Mine for Exclusive Collectibles and In-Game Experiences
A Minecraft Movie Meal stars one of six collectibles inspired by some of McDonald’s most beloved characters and menu items, and popular A Minecraft Movie treasures - collect them all to stock up your inventory. Each collectible comes with a matching card and a code that fans can redeem to unlock the corresponding, exclusive skin in the Minecraft Marketplace.1
- Big Mac Crystal - Mined from the sea of special sauce, this precious block derives its radiant shine from melty cheese and a toasty sesame seed bun.
- Birdie Wings - Keep your eye to the sky or you might miss the early bird soaring high above the clouds with a rare pair of elytra wings.
- Fry Helmet - Forged from the iconic French Fry box, this enchanted helmet is rumored to protect you from friends stealing your last Fry.
- Grimace Egg - Emerging from the depths of a purple shake, this magical Grimace mob gets its shape from the most coveted egg of them all.
- Soda Potion - The electrifying effect of this potion is as mysterious as its recipe: an accidental combo of fantastic fizzy flavors.
- Zombie Hamburglar - Little is known about this hungry mob who spawns late at night and wanders all biomes in search of hamburgers.
Every A Minecraft Movie Meal purchased through the McDonald’s App also gives fans an in-game bonus at no cost. Fans will receive a one-time redeemable code to unlock the McDonald’s Add-On pack in Minecraft, which includes additional components to your gameplay such as McDonaldland characters, builds and tools.
"When approaching any partnership, we look for the authentic role our brand can play in it. McDonald’s fans had already created a presence in the Minecraft game long before the opportunity to partner with the new film,” said Jennifer “JJ” Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture. “So, we built upon what they started and created a totally immersive experience, custom A Minecraft Movie Meals in our restaurants, and collectibles that unlock unique in-game features. What’s special about this campaign is that every component will feel recognizable to both fan bases— a true merging of the McDonald’s and Minecraft universes."
A Minecraft Movie Meal or Happy Meal will be on sale starting April 1, while supplies last, at participating restaurants nationwide.
